A lesson from the Geese

I often wondered why geese fly in a "V" formation and now I know. As each bird flaps its wings it creates an uplift for the bird immediately following it. By flying in a "V" formation, the whole flock adds at least 71% greater flying range than if each bird flew on its own. Whenever a goose falls out of formation it suddenly feels the drag and resistance of trying to go it alone and rejoins the formation. When the lead goose gets tired, it rotates back in the wind and another goose flies point. The geese behind often honk to encourage those up front to keep up their pace.When a goose gets sick or injured and falls out, two geese fall out of formation and follow the bird down to the ground to help or protect the injured bird. They stay until the goose can fly or is dead, then launch out on their own to catch up with the group in a small "V" formation.

We all accept that the global EPI-USE organisation is a series of affiliate smaller companies, territories, lines of business supposedly all flying in formation to a common purpose. Like all businesses of this sort, this means earning sufficient revenue to keep the doors open and fostering growth through profitability by generating and delivering value that the market at a price our clients are prepared to pay for it. Sounds good in theory, but this is not what I am feeling in the UK. I have been feeling the drag of trying to go it alone, hearing much honking to pick up the pace - even had a few pecks and stealing of our chicks and food by our own flock!

We are collectively a great flock of great people and appeal to everyone to remember that together we can go 71% further and make it a great "V" for victory!